Why Us?

Because we are just like you!

We are hard working people like you that thought they had value based on their results, work ethic and excellent customer service… we were wrong!

We spent four years consulting small roll-formers…making them millions of dollars and making a handsome income. When the housing crunch hit…we got dumped-canceled our contracts all without even one thank you for teaching them all we knew, saving them time and a ton of money.

We found ourselves unemployed, felt insignificant and fearful of our future….

We had a choice…either give up or go for it!

We chose to go for it!

We took Alan’s expertise in steel, Alli’s environmental passion and targeted the end user. We defined ourselves as Eco-Adventurous Entrepreneurs!

We are blazing a trail!

We bring our passion for steel, people and the planet to everyone!.

We launched Steel IQ, Inc in the middle of the worst housing recession since the Great Depression!

We  know how steel is made, how mills work, how to buy right and how to use that knowledge to empower the “green” building concept based on education, truth, integrity and common sense!

We have traced the carbon footprint of our steel and we are the direct source for a greener steel building product.

All BOF steel uses energy,tons of ugly dirty coal, and mountains of ore…but not EAF.

EAF is 100% recycled material.

We teach consumers, suppliers, contractors, architects and anyone who will listen to us that steel is our life!

We love it, we feel passionate about it and we realize steel manufacturing can be a very dirty job.

Coal mining is the #1 in destroying habitat in the world not just in the USA. We have to use less coal!

We have to find better ways of smelting and melting steel to make it cleaner and less toxic.

We have to demand the highest recycled content possible!

We have done that by branding our steel “Bare Naked Steel™” based on the integrity of the mill of origin, and the total impact our steel has on the planet (carbon footprint)!

We also didn’t want to put anyone out of business….rather we wanted to put more people back to work…so we support local roofing companies, roll-formers, builders and home owners.

We do not lie or undersell our own clients, we are not greedy…we are honest hardworking people willing to risk…telling the truth!

We are the largest Mill-Direct buyer of bare A606 TYPE 4  in the USA.

We are inspired every time we teach what we know about steel and the amazing architectural diversity steel is known for.

When we provide you with the healthiest, most planet friendly steel possible at the very best price possible…we realize this is real success!

We are grateful everyday we did not give up!

How we support local communities:

We do not offer installation. A regional professional must perform all installation.  By providing the panel packages         (five different panel profiles to choose from, trim packages or spools of coil for on site trim design we increase the chances of a regional contractor winning the bid instead of a larger conglomerate). Unlike large service centers and steel providers, we do not compete with manufacturers that use our panels. We do not undersell to their clients. We have a seen it for years and we think that is just flat out wrong.

We provide the widest variety of panel profiles:

In a bare product- this expands a small roofing companies more options, saving them from having to invest in machinery or become slaves to service centers that over price the steel.

We are greener.
Steel IQ, Inc. is the only roofing panel distributor that has a proprietary relationship with the mill of origin.

From the very start, Bare Naked Steel™ has:

The highest recycled content than any other steel on the market 70.2%.
Manufactured exclusively in the USA in an ISO 14001 facility.
Clean efficient, safe- Electric Arc Furnace Technology
EAF uses 67% less coal and 40% less energy and is safer than Blast Oven Furnaces.

We are on a Mission!

1. Our steel is the exact same steel that bridges beams and guardrails are made of “ASTM A606 Type” to be exact. Those bridges have held up for over 150 years so we think the average building, house, and barn and out building is good choice for a bare product.
2. We are committed to changing the way the world manufactures steel! We believe steel is “fabric of America”! Steel built America…now its time to go greener. We are ECO-Evangelical…meaning we are out to save bare steel. Bare steel is beautiful in its natural state and we believe it is the most luxurious deep cinnamon color is the definition of “going green”.  We believe that steel will become the leader in roofing and out building products replacing petroleum based asphalt shingles, painted steel and wood-based products all together…so it is our mission to make sure that steel is managed in an Earth & Human Friendly way!
3. Programs like LEED created by the USGBC are good but not good enough when it comes to steel! It defies common sense to settle for imported cheap steel, which does qualify for the LEED’s single point system-but destroys rain forests, waterways, and kills youth working in horrible conditions in third world countries.

” Made in the USA” Bare Steel, with over 70% domestic recycled content and 80 Years life span is a good green choice and it is 100% recyclable…like nature…it sustains it’s self.

What about Cool Roof Paint?

SR (Solar Reflectivity) Value… The Truth about painted steel!
The toxic process of galvanizing (required to paint all steel) regardless of the color or SR value is not congruent with energy savings.  The process is so toxic…the paint matters very little. It is like putting a dress on a pig…it’s still a pig.

The CCRC (Cool Roof Rating Council) and the Paint industry have spent millions of dollars to create a belief that color equals quality. It is a paint job!  Without the proper insulation a painted product offers little to no energy savings. High Solar Reflectivity paint is not a guarantee and the galvanization is so toxic it just does not make “cents” to pay more for a perceived value rather than a real one.

The professional installation of a steel roof with more insulating underlayment and water proofing membrane is the key to getting the highest energy return on your steel roof not the paint!
The Bare Naked Steel™ product out performs any painted product; it is just a matter of picking the right gauge of material for the environment.

The future of Metal and Green Building.
It is a mark of shame to buy cheap painted off shore steel. It shouts loud and clear that that consumer, designer, architect, LEED Consultant ect. did not care about the jobs lost to foreign countries, clean air and water, tragic deforestation at the expense of mining and the list goes on and on. We cannot afford let the price be more important than the Planet.

Call us we are happy to answer you questions and educate you on how to be green with steel.

Alan Bendawald -Chief Operations Officer/ Sales Manager at 602-402-8969

or email us

Alan@steeliq.com

or

Alli@steeliq.com

Here are some of our favorite examples of beautiful steel: