Thank you Peter Bedell of RiverView Builders for you business and the nice step-by-step pictures. Please check “find a professional” on our home page for Peter Bedell’s contact information and…LET’S KEEP GOING BARE NAKED IN MONTANA!

Studio B, Interior Design

Jeff & Jennifer Camp, Flathead Lake MT.

Xeros House~Blank Studios Arizona

Glasser House, Fountain Hills AZ.

Architecture creating ecosystems…

It’s been a year now, and this video is still our “go to” idea…I can never get enough of it. I hope you enjoy it and learn from it. We believe this IS the sustainability movement.  Slow but sure…this is our goal for a new world.

LEED is falling off the cliff…we think…as more and more LEED AP’s find that the credential doesn’t really push them a head of the pack. What is there for these bright young minds? What can the “green leaders” say….we went to this movie today…sickened that it has been out for almost 3 years….now finding it’s way into our narrow view.

Please take a moment and watch this movie…rent it..find a way to see it….then act.

climate refugees the movie

The inspiration that started Steel IQ, Inc. is directly connected to the movie Climate Refugees…it will hopefully enlighten you to see that the time for the USA is to unite us to find ways to use our imagination to improve the worlds issues that are upon us now. Steel is just one issue…humanity is even bigger.

Join us in our effort to expose the global climate issues.

Let’s change the world! Before the world changes humanity….it’s not an optimistic view. If you have one shred of morality you will put whatever means or talents you have towards a greater movement to save the plight of the humanity.

We need to build big bridges…not walls…we need to become a united force and be forceful and willing to share and change.

Send us questions you want answered about steel and lets start a-meeting of the minds…include everyone, get people thinking and pushing the envelope-if you will and take our grass roots effort to a new level.

Thank you…I look forward to your questions.  You can email me directly at Alli@ steeliq.com

I got to thinking of all those families, their fun and had this horrible feeling that America just does not get it…the whole consumer mindset!

“Green” is really a joke now….

How about we change it to …..“SAFE” (Simply Against “F”ing Everyone).

Did anyone buy something because it was “green”? It is hard, we know… It is near impossible to buy “SAFE” gifts.
Unfortunately coal is in the center of almost everything manufactured in the world…it is plentiful and cheap.
Therefore, every toy to house…coal had something to do with its making.

Other than new hybrid auto commercials we could not find any products or stores that made any kind of effort to attract health conscious consumers this year. No aisle said “Products in this area are healthy, green, safe ect”. Americans are obsessed with upgrading, giving lavishly to loved ones and quietly sneaking out of cancer treatment facilities.
I started researching Mother Earth’s track record for recovery. Her fury is long and unbiased, meteor showers, radiation, hurricanes, earth quakes and other cataclysmic disasters human or “natural” did not stop Earth!

She bounces back….people do not!
It is not Mother Earth we have to save. It is US…the human beings!

Industrial pollution in the world is horrendous…yet we humans focus on industrial clean up with the equivalent attention span of a one year old child.
Earth Lives on, it is the people that suffer and die.
Check out this detailed report on the worlds worst on going industrial damage…it’s not the planet that is suffering it is the people. http://www.blacksmithinstitute.org/wwpp2007/                                                                                    finalReport2007.pdf

Steel IQ, Inc. is focused on “low carbon foot print” why? Because the lower the foot print, the lower the TAX on resources to make steel the lower the toll on human health.
I’m not ready to leave the planet right now but as environmental talks continue to fail, leaving the real clean up to start in 2025 or 2050 most of us in business right now will be dead already.
It feels like the “hot potato” game where you chuck a burning spud into the hands of the next poor sucker left standing.
Steel IQ, Inc. sleeps well at night, we have the best steel in the USA. We let our dollar be our vote, we live what we preach.
We refuse to let old coal dependant furnaces chase us off the steel radar…and they have tried. Take a look at the steel manufacturing based in the USA, few are converting to cleaner technology but most are just idling their mills until they can crank up the ol Blast Oven again without much notice. AK steel received 30 Million dollars to clean up their technology and yet what they have done is idle the worst mills and from what I was told was move most of their production to Brazil.
Hence…the hot potato….let someone else take responsibility.
I am so tired of seeing “green” on everything that now our eyes are oblivious to it. How do you possibly put your money in “green” products without months of research? In the steel industry it is almost impossible to find “green” steel. If you dig enough you will find the murk.
Our Bare Naked Steel™ is green, not because we say so, it is because of the low carbon footprint-backed by an MTR report-which tells you where the raw materials came from and how the steel was made.

This year, I am going to be “in your face”

….I am going to report all the dirty tricks, the ugly facts the death toll and if you pay attention                                             you could make a huge difference when you buy steel.

….tune out…and you are no better than the huge monopolies dragging down the process of exposing and cleaning up industrial pollution, the death toll that we humans are responsible for, and the millions of dollars that are spent hiding the facts.

Below is a list of some of the history of disasters Earth has recovered from…sorry to say the humans alive then did not.

Happy New Year!

Energy industry: http://en.wikipedia.org/wiki/List_of_industrial_disasters
 May 1962: The Centralia, Pennsylvania coal mine fire began, forcing the gradual evacuation of the Centralia borough. The fire continues to burn in the abandoned borough in 2010, 48 years later.
 March 1967: The Torrey Canyon oil supertanker was shipwrecked off the western coast of Cornwall, England, causing an environmental disaster. This was the first major oil spill at sea.
 March 28, 1979: Three Mile Island accident. Partial nuclear meltdown. Mechanical failures in the non-nuclear secondary system, followed by a stuck-open pilot-operated relief valve(PORV) in the primary system, allowed large amounts of reactor coolant to escape. Plant operators initially failed to recognize the loss of coolant, resulting in a partial meltdown. The reactor was brought under control but not before up to 481 PBq (13 million curies) of radioactive gases were released into the atmosphere.[7]
 June 3, 1979: Ixtoc I oil spill, The Ixtoc I exploratory oil well suffered a blowout resulting in the third largest oil spill and the second largest accidental spill in history.
 November 20, 1980: A Texaco oil rig drilled into a salt mine transforming the Lake Peigneur, a freshwater lake before the accident, into a salt water lake.
 July 23, 1984: Romeoville, Illinois, Union Oil refinery explosion kills 19 people.
 April 26, 1986: Chernobyl disaster. At the Chernobyl Nuclear Power Plant in Prypiat, Ukraine a test on reactor number four goes out of control, resulting in a nuclear meltdown. The ensuing steam explosion and fire killed up to 50 people with estimates that there may be up to 4,000 additional cancer deaths over time among the approximately 600,000 most highly exposed people.[8][9]. Fallout could be detected as far away as Canada. The Chernobyl Exclusion Zone, covering portions of Belarus and Ukraine surrounding Prypiat, remains poisoned and mostly uninhabited. Prypiat itself was totally evacuated and remains as a ghost town.
 May 5, 1988: Norco, Louisiana, Shell Oil refinery explosion after hydrocarbon gas escaped from a corroded pipe in a catalytic cracker and was ignited. Louisiana state police evacuated 2,800 residents from nearby neighborhoods. Seven workers were killed and 42 injured. The total cost arising from the Norco blast is estimated at US$ 706 million.
 July 6, 1988: Piper Alpha disaster. An explosion and resulting fire on a North Sea oil production platform kills 167 men. Total insured loss is about US$ 3.4 billion. To date it is rated as the world’s worst offshore oil disaster in terms both of lives lost and impact to industry.
 March 24, 1989: Exxon Valdez oil spill. The Exxon Valdez, an oil tanker bound for Long Beach, California, hits Prince William Sound’s Bligh Reef dumping an estimated minimum 10.8 million US gallons (40.9 million litres, or 250,000 barrels) of crude oil into the sea. It is considered to be one of the most devastating human-caused environmental disasters ever to occur in history.[10] 100,000 to as many as 250,000 seabirds died as well as at least 2,800 sea otters, approximately 12 river otters, 300 harbor seals, 247 bald eagles, and 22orcas, and billions of salmon and herring eggs were destroyed.[11] Overall reductions in population have been seen in various ocean animals, including stunted growth in pink salmon populations.[12] Sea otters and ducks also showed higher death rates in following years, partially because they ingested prey from contaminated soil and from ingestion of oil residues on hair due to grooming.[13] The effects of the spill continue to be felt 20 years later.
 March 23, 2005: Texas City Refinery explosion. An explosion occurred at a British Petroleum refinery in Texas City, Texas. It is the third largest refinery in the United States and one of the largest in the world, processing 433,000 barrels of crude oil per day and accounting for 3% of that nation’s gasoline supply. Over 100 were injured, and 15 were confirmed dead, including employees of the Fluor Corporation as well as BP. BP has since accepted that its employees contributed to the accident. Several level indicators failed, leading to overfilling of a knock out drum, and light hydrocarbons concentrated at ground level throughout the area. A nearby running diesel truck set off the explosion.
 December 11, 2005: Hertfordshire Oil Storage Terminal fire. A series of explosions at the Buncefield oil storage depot, described as the largest peacetime explosion in Europe, devastated the terminal and many surrounding properties. There were no fatalities. Total damages have been forecast as £750 million.
 February 7, 2010: 2010 Connecticut power plant explosion. A large explosion occurred at a Kleen Energy Systems 620-megawatt, Siemens combined cycle gas- and oil- fired power plant in Middletown, Connecticut, United States. Preliminary reports attributed the cause of the explosion to a test of the plant’s energy systems.[14] The plant was still under construction and scheduled to start supplying energy in June 2010.[15] The number of injuries was eventually established to be 27.[16] Five people died in the explosion.[17]
 April 20, 2010: Deepwater Horizon oil spill in the Gulf of Mexico. 11 oil platform workers died in an explosion and fire that resulted in a massive oil spill in the Gulf of Mexico, considered the largest offshore spill in U.S. history.[18]

photo:http://www.huffingtonpost.com/2010/12/30/us-coal-mine-deaths-in-20_n_802790.html

http://en.wikipedia.org/wiki/List_of_industrial_disasters

Happy Holidays from Steel IQ, Inc.

Last week we had our computer hacked, we spent two days without computers while our sick computers got makeovers.
In those two days, we talked to our friends and family on the phone. Our kids needed advice and TLC and we were able to give it. We interacted with our neighbors and watched a few movies together in the evening, which we have not done in months. Alan and I realized we had not stopped working for over a year.
Not one day has gone by that we did not think, or find some work related issue to discuss, fret about or fix. We have been robbed, conned, hacked in and had bitter negativity from our competition. Through it, all we stood tall and firm about our commitment to raise the steel IQ of the world. We almost gave up so many times, yet we magically met someone that showed us a bit lighter path and it was exactly the help we needed. Thank you…you know who you are!

We are living our dream. Steel IQ™ & our Bare Naked Steel™ is gaining global attention from our website and social media marketing…all very “green”. Our web gurus at Charles Works (www.charlesworks.com) have worked wonders on our budget and we have architects and builders calling us on a regular basis. Often it is just a question and we do give them the truth, as we promised, and provide them the knowledge to be smart about steel. Now we have orders for projects that will not surface for year or two but it is proof we on the right path. In fact, China is making EAF technology mandatory by 2013, which is huge validation on an environmental level. USA had better keep up!

Steel IQ, Inc. is growing! We have new distributors across America considering our products as we speak. Simply amazing!
ASU accepted our proposal for an intern; we have two very qualified students seeking internships with us in the spring semester-super cool!
Alli sold several paintings thanks to friends in Idaho, Montana and Arizona. Alli has two galleries considering her work here in AZ. Her art manager in Montana is taking Alli’s art to a show in March…a dream come true for Alli. In addition, she is busy making recycled steel beautiful and working on art pieces she donates every year to great causes.

All our friends and family are healthy and fairly drama free. We realize everyone is experiencing set backs, obstacles and a myriad of good and not so good things but all in all….life is good. We have clean air (sorta) drinkable water (sorta) and here in Arizona perfect weather and solar power is the biggest buzzword in the valley of the sun…Finally!

This holiday season take some time to appreciate the outdoors, in ten years it may not be so great. Take time out to express gratitude for what is good in life regardless of what issues have brought you to your knees…you got back up!

We are so very grateful for our life together, we get to work together, and we get to wake up every day blessed with a promise of possibilities and opportunities to make the world a better place hand in hand.
Oh and golf…we really love golf, and soccer and art…yep that should do it.

Happy Holidays! Look for our new newsletters and new blogs in 2011 as we hope to have a new website infrastructure and a great tan.

Take care,
Alan & Alli
Steel IQ, Inc.

When AZ received it’s GRANT (not a loan) in April 2010 to help “Green up” Phoenix, I was infuriated that zero dollars went to a recycle program for the downtown area…like along the light rail as that is where the the money was ear marked. Currently business buildings, restaurants, and multi-family (apartments) have NO recycling program.

The cost of a bin is high and ordinances in the area do not allow for extra bins.
I would have liked to see a portion of that 24Million dollars got to a visible “green” program. As I understand it form the Green Chamber meeting on the money it is ear marked for A-credit loan interest buy downs(great for banks but leaves out the poor credit businesses that suffered during the light rail construction. The plans is for the 10mile light rail area and to APS. I’m insulted that whom ever decided where the money would go did not do something for Public USE. My vote would be for a recycling program..that is great way to be greener in Phoenix yet the the grant issued in April and is building interest as we speak could not have gone to a public projects. Banks and APS got their fingers into the pot without and public interest. APS is using the incentives for improvements to consumers to buy more energy efficient water heaters, and appliances…but the people who can’t afford that or live in apartments have zero opportunity. I believe the money was/is allocated poorly.
Currently our recycle system is the homeless that collect cans for cash, of which I put outside my trash in a bag (so they don’t have dig in to the trash) and dumping our recycled goods into other people’s bins. Because I can’t have a blue bin, (I live in an apartment) and do not own the home I can not get a bin. I’m sure the interest alone on that 24M$ could now financed a down town corridor free recycling program even if it is just a drop off are…we would prefer that since it takes less $ to have a central area.
As usual the public in general was not the focus for the grant. It’s just stupid

I received an email to day at 5:44 am from AK Steel’s Marshall Smith Sr. Staff Engineer Research, who took “concerns for the Steel Industry” due to the information he found on the Steel IQ, Inc’s website.
I do not believe I can publish his direct email but I can quote it. Mr. Marshall Smith took “concern for the steel industry due to our statements regarding scrap and how it is used, our statements about the Electric Arc Furnace being environmentally superior to the Blast Oven Furnace, and for our quaint idealism.”
He went on to advise me to visit Brazil and visit their mills because they “have tougher requirements to be clean than we have in the US”. His final statement was and I quote “I know that selling a product is about capturing the emotions of a customer with thoughts of buy American and eco-friendly, but your literature goes too far. The Industry is global now and continuing to harbor the quaint ideas of isolation no longer work”.

I am quite flattered that Marshall Smith a SENIOR AK Steel staff member took company time (I assume it would be 8:44am in Ohio due to the east coast time difference) but I could be wrong…perhaps he sent his email to me while driving to work? Who knows?

Due to the First Amendment Right of freedom of speech, I can share my response to
Mr. Marshal Smith from AK Steel on my website blog…it is again my opinion.
I am posting my response on my blog….because I can:

Dear Mr. Marshall Smith, Sr. Staff Engineer, Research,
Thank you for visiting out website. Thanks to the First Amendment you, AK Steel and Steel IQ, Inc. and everyone in America are free to voice our opinions.
The information on our website is derived from our steel sources, and our own research.
The “debatable greenness” you mention about the Electric Arc Furnace is interesting as repeatedly reported on the internet to reduce 67% coal use and 40% less energy use.

Never the less, I counter your claim that Blast Oven Furnaces are just as “green” due to the US government issuing a grant of $30Million dollars to AK Steel to improve their carbon footprint, while zero ($0) funds were granted our source of steel? (See quote)

“Award #2: $30.0 million to AK Steel Corporation The project will construct a combined cycle power generation plant at the Middletown, Ohio works of AK Steel that will capture and process the blast furnace gas (BFG). The BFG, generated in ironmaking operations, is either flared or used to make steam needed for industrial processes. Currently, over 50% of the BFG is flared. This project will utilize the waste gas generating over 100 MW of power and saving an estimated 2.7 trillion Btu annually. ”

In closing, I find it comical that someone of your caliber would use company time (again just a guess) to read our website, take time to email me, after all AK Steel disclosed a whopping $26 Million Dollar profit from January 1 to June 30th 2010 .

I hear your opinion that “harboring the quaint ideas” regarding Made in America Steel may no longer work.

However, I find it disgusting that an educated; well paid (again a guess) Senior Staff Engineer would find concern with informing as you put it “an uneducated public”. Could it be that those same stupid people, for lack of better words, do not question the mill of origin, the mills environmental procedures or performance?

We launched our business to educate people about steel. We are proud to raise the IQ (inform, educate, share, inspire) the public about steel. Steel manufacturing will never be perfect, but we sought out, and found a USA mill, that employs Americans on American soil, has never idled a mill, is growing and making a profit, that is doing everything possible to produce the best steel, at the best price, and take care of the planet-without government assistance!

14.9 Million People in the USA are unemployed. However, we believe in educating that public so that more architects, roofers, contractors and others can start working again. We are self employed, work 365 days a year, have no “company” benefits yet feel privileged to build a business with integrity.

We do our part by offering great product, at the best price and we are obviously making a dent with our focus on the USA market, regardless of the “global” side of steel.

The very fact that you took issue with us validates that we are doing the right thing!

We would love a vacation to Brazil so if you have it in your coffer of a $26 Million dollar profit to provide our clients and us with an all expense paid holiday to Brazil and learn about Brazil’s great steel we would gladly accept.

However, we would find it a conflict of the interest for the American people to procure steel from Brazil, we believe Brazilians deserve that market.

Sincerely,
Alli ReauVeau~President
Steel IQ, Inc.

References:

http://en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution

http://en.wikipedia.org/wiki/Electric_arc_furnace

http://www.airbestpractices.com/energy-incentives/us-doe-news/energy-incentives/us-doe-news/article

http://www.aksteel.com/news/press_release.aspx?doc_id=807&year=2010

Gesamtkunstwerk: “Total Work of Art” Xeros house by Matthew Trzebiatowski, AIA, and LEED AP.

I had the opportunity to interview Matthew Trzebiatowski, AIA, and owner and lead architect at Blank Studio in Phoenix Arizona. Matthew received numerous awards for his design.  Blank Studio and Matthew enjoyed months of attention via home tours and the admiration of the architectural community.

However, all that attention has stopped. Once the housing crunch landed, Blank Studio like many other Architectural and creative thinkers fell into the pool of luxury ideology. Architecture is the foundation of building, and as we as a country focus on sustainable building, the architects should be our leaders.  Energy efficiency, use of local and sustainable materials all begin with design.

I asked Matthew to describe to me who inspires him, the works of classic architecture by LeCorbusier, Miles Van Der Rohe and Sigurd Lewerentz and more recently, the work of Anish Kapoor and Olafur Eliasson are his Mentors. All of which had a futuristic-using steel and glass in an open form, less is more, and small space or use of space ingenuity that can be seen in Matthews work.

When I asked him about “green” design, he agreed with me that the ideology is good but the “checklist” system is skewed. Steel IQ, Inc. is frustrated that USGBC and LEED do not advocate for architects like Matthew who like his mentors inspire and lead the way for change and can be adapted to exceed energy efficiency. Instead, buzzwords fly, advertising, memberships and LEED accreditation seem to be the focus.

It is Steel IQ’s mission to advocate bare steel use in sustainable design, the architects, and designers. To educate them on the use of American made steel. Together we will see real innovation and lowered energy use.

The Xeros house is Matthew’s home and office, unrestrained by conventional client issues, Matthew built his dream home. I cannot help but sense that at some level he sought it to be his “mark” in his trade. The “sensual minimalism” as Matthew puts it is obvious. From the outside, the building has a futuristic look, very angular and square, the bare corrugated steel cold roll, oxidizes to a deep cinnamon color, requires no maintenance, and has a life span up to 80 years. This bare steel blends beautifully with the desert landscape and jagged rock hills of the Arizona desert.

Matthew left the facing West sidewall solid, to neutralize the Arizona sun’s heat.  On the South, East and North sides light to showers in from all sides, with a heavy industrial mesh flowing from the roofline to the ground, offering a heat buffer, as well as texture. The long narrow bathroom window’s blue huge add unique contrasting color at night.

The house’s clean lines, open space, sensuous spiral staircase to upper living quarters are all made of materials left in their natural state give purpose to the design. Matthew stated that most construction is covered up-because their ugly, rough, and lacking artisanship.

Unlike his open design where the foundational concrete is left open-“authentic” as Matthew refers to it, one instinctually understands that it is the foundation, it is under ground and it is the “grounding point of the whole house. One cannot help but feel solid and comfortably “at home”, that coherent element is lacking in traditional building.

The natural look is one that many industrial designers like, leaving beams open ect. However, with the Xeros house half way up the wall is covered in plaster with a zero VOC finish of bee’s wax and honey-the warm glaze looking finish gives warmth to the bare walls that span the total height of the buildings insides. Finishes like this add texture without masking the natural plaster and the ability to connect with the hand-finished glaze does evoke a personal appreciation to the artisanship of the work.

The staircase is a central focal point, the shear size of it is impressive and the hot roll (an industrial structural metal) is detailed with the steel’s stamp of origin, the welders beading is again left for admiration.

Regardless, Blank Studio’s phone is not ringing off the hook with contract offers. This is disturbing to Steel IQ. How is it that when someone such as Matthew who understands the need for sustainable design, innovative materials and is intuitive enough to know that the “trend” should become the norm, and yet is an anomaly?

This is where Steel IQ, Inc. becomes an advocate, we see this kind of neglect as a violation of inspiration, the very thing sustainable-GREEN-industry is intended for.

Steel is by far our favorite building material and we seek out architects like Matthew to further our argument that America’s standards for building need to reach far beyond LEED and inspire an urban-back-to nature mentality. It is simple common sense, use sustainable, environmentally (actual location) sympathetic design and material to lower the gluttony America is now known for.

Please visit Blank Studio’s website and see more about Matthews work. Visit. www.blankspaces.net

Contact Blank Studio at 602-331-3310

Photos by Bill Timmeraman

A Conversation with Alli ReauVeau, President of Steel IQ.Inc
Wednesday, 21 April 2010 07:09
Business: Steel IQ, Inc

Principals: Alli ReauVeau, President/Education Specialist

Location: Arizona, Ships Nationally

On the web: Steel IQ.com

Description of Business:
Steel IQ™, Inc., is the largest mill direct distributor of roofing grade 22GA, with the lowest carbon footprint in the USA.

Bare Naked Steel™ COR-10 A606 Type 4 & Cold Roll A1008 in the USA.

Why is Montana right for your business/product?
The topography and the rich culture of mountain living is ideal for Bare Naked Steel™. Steep slope roofs are usually metal and the rustic weathered steel blends well with the mountain providing an aesthetically pleasing option.

What was the last business book you have read?
Philosophy of sustainable design, by Jason McLennan. Attended his seminar in Boise Idaho hosted by the USGBC Idaho Chapter: Beyond LEED: The Living Building Challenge with Jason F. McLennan. We attend US GreenBuild Expo and SW GreenBuild Expo.

What technologies are important in the business?
How steel produced “ore to the door”!

Electric Arc Furnace Technology at the mill level. EAF‘s use 67% less coal and 40% less energy and 100% domestic metal scrap. This produces a greener product. The steel we provide is 70% recycled content and is made in the USA using the EAF.

What term best describes the company’s management philosophy and why?
Entrepreneurial, we are a small company that began servicing independent roll formers and once that option was exhausted, we began focusing on GreenBuild movement-which is more inline with our personal philosophy of product selection.

How do you define success?
Success is compensation, however our spirit of success lie in our personal investment into people and the Planet. We educate on green steel and advocate for the use of local contractors. Knowledge is power and using that knowledge to advance the health and wealth of all humans is what real success is.

In your current position, describe your proudest achievement?
We are proud to have formulated a business model that concentrates on “green”. We offer a wider variety of panels in the “Bare Naked Steel”, that cannot be run on the same machines as a painted product, saving them the investment in additional machinery.

We focus on co-creating with the local economy and provide an environmental option to a client’s already thriving business. We do not install so we directly support the roofing trades and builders in the area.

Describe the challenges you face?
Perception! Large manufacturers like Metal Sales, ASC and Fabral buy imported steel. It is cheap and has a huge negative impact on both the environment and economy. These large companies often have product lines that service the end user. This has a negative impact as both are competing for the same jobs.

We offer a green roofing product line with the best margin available for the local steel companies. More over, we are willing to sell the trim in slit coil form allowing the fabricators to create the trim on site, gaining higher margin and highlighting their craft. You will not find any one else willing to do that for the local companies.

We are committed to working with the local community not against it. However, some perceive as a threat to their market. This is simply narrow thinking. There is more power in collaboration than competition. We just have to educate!

Future growth and outlook:
The future is so bright we have to wear sunglasses as the song goes. We see green building and design as something that will define the century. The creativity that is driving this change is going to change the world. We are grateful to be a part of such a historical event.

Advice you would like to share?
Think “ore to the door”. We have spent 5 years directly working with steel mills. We have created Steel IQ™, Inc to not only distribute the Bare Naked Steel™ product line but also educate on the facts about steel. The global market and cheap steel imports threaten the USA’s manufacturing and building industry. We are focused on the big picture and the local markets that we can influence in a professional and progressive way.

Montana has many roll formers and roofing suppliers and we seek to advance their thinking. We can actually improve their business due to the margin we can offer.

From the perspective of the roofer, we offer a completely new product line, which they can now offer and gain business that was previously unavailable to them.

From the perspective of the designer’s-architects, we offer them an exotic metal that is gaining the admiration of both rustic and modern design.

From the perspective of the consumer, the historical significance of this product is breathing new life in to it. 100 years ago, this steel was as much a part of the landscape as the trees that have been replaced with ugly buildings that obstruct the beauty of Montana. The preservation of using bare steel and other local building products and talent is a noble a noble cause.

http://www.mtbusiness.com/index.php?option=com_content&view=article&id=2268:a-conversation-with-alli-reauveau-president-of-steel-iq&catid=30

Downtown Phoenix Arizona property owner Norm Fox chose Bare Naked A606 (aka: COR-10™, Core Ten™, Rustic Metal or weathering steel) for his 2009 urban renovation of two bungalows located on 4th Street. “I wanted to bring back the historic and authentic look of downtown Phoenix. The bungalows are perfect for small business, but it is almost cost prohibitive to renovate them. I would like to see the city help small business renovate and repopulate the downtown area. I knew that if I renovated my property with the A606 others would follow. The bare A606 steel is reminiscent of the tin roofing originally used in 1908. I wanted steel that would be beautiful and sustainable.” Norm Fox.

Norm chose Architect Andy Pulsipher the protégé of the late Alfred Beadle for his expertise in metal and ability to work with the city of Phoenix. Andy states that he usually uses some kind of steel in his projects due to its versatility and life span. “I know this steel will last forever”. The heavy gauge A606 is perfect for his design that focused on “the adaptive use of steel” to renovate the two bungalows. The site is a work of art, using beams, grates and heavy plate to accent the deep cinnamon colored A606 corrugated roofing. “We wanted to keep the rafters open in the 905 building which had 2 x 4s with a 20’ span says Andy, which meant we had to restructure the entire roof. In order to get the city’s approval we brought in a structural engineer and we added steel supports and 2 x 6 firing to support the weight of the A606 roof. To ensure energy efficiency, I added 6” of spray foam insulation directly over the existing asphalt roof. The inside rafters are trimmed in the same corrugated A606 steel. The 901 the roofing was still intact and the steel was applied directly to the existing roof. “We basically took two inefficient buildings and made them efficient and beautiful”.

Currently 901 & 905 N. 4th Street spaces are available. Please drive by, Norm Fox’s phone number is on the sign and see if this is the perfect space for your business downtown.

Local artist Nathan Ward created the 16’ Buddha sculpture, outside wall sculpture, hand railing and exquisite outside patio bar. Pete Deise created the wall sculpture inside the 901 building that covers the back bar wall area.

Steel IQ, Inc. focuses on the environmental attributes of ASTM A606 (aka: COR-10™, core-ten™, rustic, exotic or weathered steel). It is our mission to educate on the significance of specifying the mill of origin for steel products. We market our brand of bare steel as Bare Naked Steel™, the A606 under the name COR-10™. We verify the “ore to door” environmental attributes of our steel. A local distributor of Bare Naked Steel™ provided the A606 steel specified by Andy Pulsipher.

The use of local talent, materials and the nation’s greenest steel makes this corner of downtown phoenix a masterpiece in metal.

Alli ReauVeau-President Steel IQ, Inc
602-618-9401
Alli@steeliq.com
www.steeliq.com

& Manager Misti offer a wide variety of exquisite signature creations.
This historic hot spot is located on 7th Street and Monte Vista, with ample parking behind the building.

They offer a full bar, a reverse happy hour 8pm to CLOSE! and an eclectic blend of historic Coronado District Charm and fine dining.

While preserving some of the Café’s favorites like the Green Chili Meat Loaf and Gorgonzola Salad, Christian bravely hosts a complete menu change from breakfast, lunch to dinner. Baltimore Maryland natives bring authentic “Chesapeake Style” seafood favorites to the desert.

The Maryland Style lump blue crab-cakes are delightfully light and flaky. All seafood is fresh-never frozen-flown in daily via fed-ex for the nightly seafood specials.
Made to order offer the seasoned connoisseur, the fussy eater, the vegetarian and the desert lover a unique, distinctive and delicious dining experience.

The renovated bungalow has intimate inside dining, a historic custom patio made of bare steel created by Jose Valenzuela for private brunches, dinners and parties. The candle light, comfortable seating and rustic weathered steel offers a unique urban-vintage charm.

Coronado Café, 2201 N. 7th Street, Phoenix, 85006
(602) 258-5149
Call or visit for hours and specials.

www.CoronadoCafe. com

See more photos on Steel IQ Facebook Page!
For more information contact:
Alli ReauVeau-Education Specialist
Steel IQ, Inc.
602-618-9401
Alli@steeliq.com
Steel IQ, Inc. focuses on the environmental use cold roll ASTM A1008 and ASTM A606 (aka: core-ten, rustic, exotic or weathered steel). We market our brand of bare steel as Bare Naked Steel™, the A606 under the name COR-10™. We verify the “ore to door” environmental attributes of our steel. A local distributor of Bare Naked Steel™ provided the A606 steel at Nine-05 under a different name. “A rose by any other name is still a rose” Shakespeare.

http://en.wikipedia.org/wiki/Al_Beadle

http://www.usgbc.org/DisplayPage.aspx?CategoryID=19

http://en.wikipedia.org/wiki/International_Organization

_for_Standardization

http://en.wikipedia.org/wiki/ISO_14000

Roof line

Mike said he and others in the class were told “either get on the internet or your dead”…something like that.  Mike says he took their advice and went home and made himself a Facebook page, Twitter Account and an Angie’s list profile. Mike isn’t loving the computer but he understands that times are changing.

Mike has made it a practice to be “on top” of roofing…pun intended. He can be found at most the trade shows. I met him at Metalcon 2009, he was there to look at the new Na Bocker Metal Roofing Tools and see what was new in the trade. He actually won the tools…says he loves them.

Mike won’t be the one spouting off  some kind of long winded philosophy about why he is successful …he doesn’t have too. When you meet Mike you will be greeted with a calm kind of sincerity that is so rare to find.  His confidence and ease assures you that Mike knows more than he ever lets on.

In just a few days of us running into him at Metalcon, sharing a few drinks and accidentally hijacking him and his brother Tony on the Valspar Boat, Steel IQ (Alan and I) made a friend.  We  made he and Tony late for dinner with another courting company but they took it all in stride and we had a good laugh. It’s been our joke ever since.

Unlike people I have worked for and with in the steel business for the last five years Mike doesn’t complain about the 4o plus people he keeps employed, economy, changes in the world. Mike is flat out goes to work.

Out of the thousands of companies that attended the Roofing Expo, no word or effort was wasted. Mike Beal will always have the latest and greatest tools, know the newest innovations and cohesively work that new knowledge into his many years in the roofing and remodeling business. That is what it takes to be “on top”!

Thanks Mike for always taking my call, answering my questions and making Alan and I proud to know you!

http://www.facebook.com/profile.php?id=100000443876537&ref=ts

http://twitter.com/BealRoofing

http://www.ohioroofing.com/members/contractor_members.html

http://www.manta.com/coms2/dnbcompany_64ck9r

We are so grateful for the support of open minded people, many of them new to social media that have engaged us in conversation, teaching us about their businesses and visions.

In times like this we need to be grateful for those who help, today and in the past and given us the opportunity to turn our talents into businesses.

It all starts with an idea, a few conversations and then magically we start caring about each other.

Today, I’d like to thank Mike Beal of Beal Roofing who services all of Ohio & the surrounding area.  We met at Metalcon, shared some laughs and he taught us about the market we were looking to tap in to. The Roofing contractors. Mike has been my “go to guy” for questions regarding roofing installation, repair and he has graciously given his advise. Thank you Mike.

Give Mike a call at 513-967-7160…tell him you heard about him form Alli at Steel IQ.

Visit him on Facebook!

http://www.facebook.com/profile.php?id=100000443876537&ref=ts

Here is a photo of Mike at Melalcon…he won the tool give away that NaBocker had.

See good things do happen to good people.

905 Asian Modern is an amazing display of bare steel, artistic and eco friendly reclaimed materials. I can’t wait to show case them on Steel IQ. Stay tuned.

Second runner up is the Rio Salado Rest stop…municipalities have cost and maintenance in mind and their use of steel is truly unique it brings “fun” back into functional.

Third is a basic stucco house that junked the crappy composite roof and went for life long satisfaction. It just shows that steel goes with any kind of building.

Thats progress on three different sites…more to follow soon.

www.nine-05.com/

Rio Salado Habitat Restoration Area, Phoenix, Arizona, USA

Private home.

To decide which product is best for your project there are many factors, it our mission is help you make a Smart globally good decision. Read on….

Cor-10™. A1008

A1008 is less expensive because the copper in Cor-10™ is expensive. So it gets the $ benefit.
A1008 is browner not as deep a red as Cor-10™ so that is a matter of aesthetic preference.
A1008 will not rust as uniformly as Cor-10™ That may actually add to the beauty, again a matter of aesthetic preference.

Cor-10™is a “cold roll” product it just has copper in it. That copper reduces pitting. Copper is expensive.
Cor-10™ rusts more evenly and has a deep red cinnamon color. This is due to the copper content; copper distributes heat more uniformly and thus the moisture that oxidizes reacts more consistently.
Cor-10™ is the premium…it is the best in rustic steel.

Life-span

Both A1008 and Cor-10™ are life time roofing products, as long as the gauge is 22 or less (lower number means thicker gauge). The copper in Cor-10™ add 10-20 years to the life of the roof because copper helps prevent pitting. However, any heavy gauge roof is not going to pit for many many years…maybe over 80 years. Let’s do our part to make sure the Earth is still inhabitable before we quibble about having roofs that last 200 years.

Many industrial projects use heavy plate and it is anyone’s guess whether that is really A1008 or A606. Heavy plate is what our bridges are made of; the life span is ….well for as long as we humans are still around to care. Often the only way to tell the difference is the color and the cost.

Heat

Cor-10™  & A1008 are HOT. Yep in the hot sun both will get very hot. This is not to discourage anyone from using it. Arizona has some of the most beautiful steel structures. (See bus station photo at Fashion Square Mall, Scottsdale AZ.) Use common sense! The heat is a benefit in cold climates and a good insulation prevents the transference of heat to the living area. Use a really good insulation! Any metal roof must be insulated Cool Roof paint will not stop heat or cold if it is not insulated properly.

Painted vs. Bare?

Cool Color paint system…cool or not? Cool Color technology is really common sense but not rocket science. Lighter colors are naturally more solar reflective. If you have a white car or a black car, which is warmer when you leave it in a parking lot on a hot day? The black one right, in reality both are too hot to sit in so the benefit of a “technologically advanced” paint system is only important if you just insist on a certain color (black, blue, green, brown ect.) roof.

This is a matter of aesthetics, not energy in our opinion. We are so fed up with the hype that one can paint something “green” and it is green. It is the process of painting steel that is “un-green” not the color or the benefits. We know a fair amount about pigments and the process of painting steel, and there are some very responsible chemical companies that paint steel. But it is still a process that is toxic. Think of words like galvanization, polychromic dye, hydrochloric acid, phosphoric acid, zinc oxide and a whole litany of solvents, adhesives, plastics, resins and the list of chemicals go on and on.

Why bother? Why not just go to bare beautiful natural steel?

• It is our stand that a painted product is less green because of the painting process.
• That the solar reflectivity does not add enough benefit to justify the immense toxic waste that chemical companies create.

So there! Bare is better! Bare Naked Steel™ is better yet…see the green check list!

Related articles by Zemanta

• Why Copper and Steel ETFs Are Moving (seekingalpha.com)
• http://en.wikipedia.org/wiki/Galvanization
• http://en.wikipedia.org/wiki/Corrugated_galvanised_iron
• http://en.wikipedia.org/wiki/Metal_roof
• http://www.recycle-steel.org/

That 5% copper content is the key to a uniform rusted finish-giving the steel surface a nice cinnamon color, making the A606 far more popular A1008 Cold roll.

What is not known about Core-Ten by any other name is that 99% comes form India or China. Without proof of the mill of origin one would not be able to tell the difference between a domestic product from the other “bad steel”.

Hence Steel IQ decided to launch the truth about this exotic steel, it’s green features and hopefully educate the consumer on what they are getting when they ask for Core-Ten. Not all A606 is created the same.

Here are 3 of the main differences and the key to making a better choice in steel.

Steel IQ’s Bare Naked Steel™ Cor-10™ defines it’s self by three main key factors…

1. 70% Recycled Content-highest of any steel product in use today.  8.6% Pre Consumer and 57.8% Post Consumer which equals a combined recycled content of  70 to 72%. http://en.wikipedia.org/wiki/Steel
2. Domestic Scrap Content-meaning the scrap is collected from US scrap yards, not bought off shore. Made in the USA. This is the difference between other products that may claim made in American when really the billet is barged over from China or India and simply smelted and rolled here in the states. Our steel is made from domestic scrap, smelted in the US employing US workers. http://en.wikipedia.org/wiki/Scrap
3. Electric Arc Furnace Technology. The EAF uses 67% less coal and is a cleaner-greener technology to produce steel. The mill of origin uses EAF technology exclusively. http://en.wikipedia.org/wiki/Electric_arc_furnace

Bare Naked Steel™ Cor-10™   is carving out a nice niche as designers and Architects push green design.  We scream from the roof tops…”It is not enough to just use a weathering steel”. Everyone should take steel purchasing seriously because it effects every sector of the building industry.

Our steel is LEED compatible with credits:

MR 4.1/4.2 Recycled Content

MR 2.1/2.2  Construction Waste Management (scrap is 100% recycled)

MR 5.2/5.2 Regional materials (we have distributors all over the USA and meeting this credit is not a problem)

Our Manufacturing certification is backed up by the mill of origin, based on the exact heat that a steel was made.

For more information go to our website…www.steeliq.com and read about our Bare Naked Steel™ Cor-10™
The Greenest and most Luxurious Steel Roofing!

Heavy Gauge A0606 Strore Front Scottsdale AZ.

A606 R-Palnel has this deep red rust.

Related articles by Zemanta

• www.steeliq.com
• Sector Wrap: Steel Producers Surge (abcnews.go.com)
• Ruling Looms on Chinese Steel (online.wsj.com)
• US weighs duties on Chinese steel grating (seattletimes.nwsource.com)

I found an article on the NRGCA website written in 2008 by Mark Ward Sr. that features Sheridan too. The article is about zinc gutter systems and how zinc was affecting the steel market in 2008. Sheridan states that not much has changed in the 2 years since the articles release. The article is a good read about both Zinc and Copper gutter systems but I wanted to know what Sheridan thought about a bare product like our Cor-10™ and what gutter system works best with the A606 in general.
Sheridan states bare products like our Cor-10™ react well with copper but poorly with Zinc. That there is a galvanic reaction between the A606 and the zinc, which causes damage to each and should not be used together. Sheridan goes on to state that many people have concerns about copper gutter systems and A606 due to the fear of the lead or other chemical runoff. Sheridan recommends a new product called Copper Plus for our Cor-10™.

Copper Plus is a Copper Clad Stainless Steel gutter system that is ideal for those who have environmental concerns and compliments the Cor-10™.

So I asked Sheridan which of the exotic metals is king on the east coast. Sheridan says copper for sure and that the A606 just has not reached his area yet. However, he knows his friend in Wyoming is using a lot of A606.

This is good news for Steel IQ. We are going to follow up with Mr. Sheridan again after we send him some samples of our steel. If we are lucky, Sheridan Construction will share the Steel IQ vision and start considering Cor-10™ for future projects.

Read A to Zinc Article here: http://www.nrgca.org/news.php?id=32

Related articles by Zemanta

• Burnished copper newest kitchen trend (thestar.com)

http://www.youtube.com/watch?v=S96U502WI9U

http://www.youtube.com/watch?v=Yf0MP48lVqE&feature=youtube_gdata

To see all NABocker videos on cranes, lifts, and portable machines look here:

http://www.youtube.com/user/nabocker2008

It’s just not enough to have been in business for a long time or have the good ol’boy network.  The creativity and imagination of designers and architects busting on to the market it is essential for all steel roofing companies to have the latest and greatest tools on the market.

Here at Steel IQ, Inc we do our best to search out not only the designers but the tools and roofing companies that have the talent to do the work.

Making those dreams as green as possible is Steel IQ’s business!

Let me know your thoughts and ideas on this blog, if you contact NABOCKER tell them Steel IQ sent you!

Related articles by Zemanta

• http://www.nabocker.com/site/wuko-clippers-and-slitters
• http://www.wuko.at/fs_english.htm
• Roofing industry booms with warm weather (cbc.ca)
• KTM Roofing Notifies Atlanta Residents for Hail Damage and Roof Leaks (prweb.com)
• www.steeliq.com
• http://en.wikipedia.org/wiki/Metal_roof
• Modern Restaurant Design : Landmarc Restaurant by Clodagh (chictip.com)

This is a huge savings off their already super low prices. With this code…ready here it comes….write this down….FORCE 25

Get 25% off the price of these certificates. You know you need them.

Safety
OSHA – 10 Hour & 30 Hour General Industry Outreach Courses
OSHA – 10 Hour & 30 Hour Construction Outreach Courses
OSHA 30 Hr General Industry Outreach Training
OSHA – 30 Hour Construction Industry Outreach Training Program

Environmental
Certified Environmental Specialist
Green Infrastructure Guidelines Certification Program
Green Building Commercial Certification Program

Log in to www.forcebuilders.com IT IS FREE!

Tell them Steel IQ send you and get a freaking great price on the certifications that put your company ahead of the pack.

Related articles by Zemanta

• http://www.forcebuilders.com/
• Mandatory Energy Benchmarking is On Its Way (constructionlawva.com)
• http://www.osha.gov/
• Greenroads lays foundation for more sustainable US road construction | Mark Harris (guardian.co.uk)

“But Buffett, whose investments have the power to move entire markets, is doing far more than bad-mouthing climate legislation — he’s literally banking on its failure.” Tim Dickson

The post from Oilguy goes like this “Heres some cold hard truth. Our entire civilization is built on cheap fossil fuels. And its gonna stay that way unless you want to go back to the dark ages. The hydrocarbons are there its just a matter of getting the greenies out of the way to drill for them (see T-Ridge project).”

The steel business is not innocent, coal and oil are big players in steel manufacturing, but alot can be done to clean it up…not kill it. Not remove it. Just clean it up.

It’s common scents to me.

Have a comment? Tell us…www.steeliq.com

http://www.rollingstone.com/politics/story

/31633524/the_climate_killers

I affectionately address anyone who buys Steel from Korea or China as a Creaton. (Creaton: A person who is a total idiot. www.urbandicitonary.com)

Korea & China are pumping out steel faster than their people working in the mines can die. The toxic waste and threat to our economy is serious. If you are buying steel from a service center and do not know what mill your steel comes from….but love that super cheap price….you might be a Creaton. If you are a Creaton you are contributing to the demise of American jobs, our history of manufacturing, our economy and of course our Planet.

This guy has no choice…YOU DO!

Most steel is not made in the North Korea (the really bad entity to support…think Nuclear Weapons) but South Korea is just a stone’s throw away and not exactly worried about the Planet nor the quality of the steel.

China is kicking our economy in the A**. Really!!!!

Here is your Steel IQ lesson of the day. Make sure your supplier will provide you with a MTR (metallurgic test report) that will state the mill of origin. However if the information is not printed in English you won’t be able to tell if it’s China,Taiwan, Japan or any other country.

So how do you stop such a disaster? How do you make sure your NOT a Creaton?

A: Learn to read every Asian language.

B: Call Steel IQ and we will tell you where your steel is being made (cuz we know that stuff).

C. Have Steel IQ procure your steel, we can meet that price…really we can.

We can certainly help you….don’t be a Creaton! Call or Email us today!:

Not for long…I’m gonna raise your Steel IQ!

In this blog, I will be focusing on everything steel and your questions…

I will go over the following and give you FREE… hands-on information you can take straight to the bank.

• Purchasing Steel…Prices…Coil or Panels…we do both!
• Single vs. Double even Triple Bill Systems…which saves you money?
• How big do you have to be to buy from the MILL?
• How to buy Substrate?
• How to choose Paint Systems?
• Good vs. Bad Warranties?
• Figuring your Price and margin….both per lineal and/or square footage?
• Best of all the ENVIRONMENT…what is GREEN and what is not!

My job is raise your Steel IQ ….soon you will  buy clean and mean!

Please email me with any topics to explore…Alli@steeliq.com

Thanks

Alli-Steel Idiot Saver! or SIS: